Culture & Community

Vithoba in the Valley: How Silicon Valley's Indian-American Professionals Draw Strength from an Ancient Devotional Tradition

Amid the relentless pace of the American technology industry, a quiet but significant number of Indian-American entrepreneurs and executives maintain a devotional practice rooted in the Vitthal-Rukmini tradition of Maharashtra. This feature explores how the philosophical tenets of Varkari bhakti — surrender, equanimity, and service — have become unexpected frameworks for navigating high-stakes professional environments in the United States.

Sep 6, 2026

Temples Across the Continent: Tracing the Sacred Footprint of Vitthal-Rukmini in North America

Long before Vitthal-Rukmini became a familiar presence in American cities, a handful of pioneering families carried the deity's image across the ocean in their luggage, their prayers, and their memories. Today, dedicated temples and community shrines honoring Vitthal-Rukmini stretch from the East Coast to the Pacific Northwest, each one a living archive of migration, faith, and cultural resilience. This is the story of how a deity from the banks of the Bhima River found a home in the heart of Am

Aug 7, 2026